In order to establish a brand, it is important to create recognition value. At the point of sale in particular, customers are more likely to take a product when they recognize it and, in the best case, associate something positive with it. This can be a personal good experience with the product or recommendations and reviews from others. Or even, and that plays a very important role, the potential customer has seen advertisement for this product and specifically goes to buy this product. But how can this be implemented in practice in our green sector? In this blog post we show successful examples and describe the general procedure.
The ageing of customer groups was a frequent topic within the "green industry" in the pre-pandemic period. On the one hand, garden centre operators found it comforting that the baby boomer generation would soon have even more time for gardening, but on the other hand, the long-term outlook was not as positive. Apart from a few "urban gardening nerds", there was not much to be gained. Has the pandemic caused the younger generation to set off in the direction of gardening? Some thoughts and information in our blog post.
With the increasing easing of the Corona measures, the domestic economy and the international economic situation are expected to recover. It is assumed that a flourishing recovery will take place. The gross domestic product forecast (GDP forecast) for the current year is estimated by the federal government experts at + 3.6 %. The estimate correlates with consumer sentiment in April 2021, which is back at the pre-crisis level of early 2020 and close to the long-term average.
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